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Magazine website

A magazine website features articles, photos and videos that are informational and educational. In the last twenty years, the magazine industry has changed from a print-only platform to largely digital format. The magazine website type works well for informational websites, particularly publications from universities and organizations.

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E-commerce website

An e-commerce website is an online shopping destination where users can purchase products or services from your company.

A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases.

An easy way to get started is through a full-solution, e-commerce platform like Shopify or Squarespace. Your team can easily update online inventory and list new products. Plus, because the system is interconnected, sales, logistics and marketing are all kept apprised on what’s working well. On the design front, e-commerce platforms offer several templates that match the needs of nearly any business type.

Flipkart sells a wide range of products, which means there are a lot of items featured on their homepage. Note how they break items into specific categories but also offer highlighted deals of the day on their homepage. Each image is professional and shows the product clearly, but descriptions are initially brief, with more detail on the product page.
 

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Blogs Website

A blog features regularly updated articles, photos and videos. Blogs started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their own blog. Adding expert content improves the overall credibility of a company or an individual. Blogs also provide material for social media posts and email campaigns.

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Portfolio website

A portfolio website allows creative professionals a place for showcasing their best work. This is perfect for artists, writers, designers, filmmakers, furniture builders—you name it.

As you build a portfolio, there’s no need to add every single project you’ve ever worked on. Instead, focus on creating categories of items and highlighting the best work from each category. A portfolio website is a bit more creative by nature, so this is the place to try unique layouts and add in interesting features.

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Landing pages

A landing page is a specific page type created for a marketing campaign that drives visitors to take a specific action.

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Social media website

There are X billion people on social media with dozens of different platforms available. No matter who your target audience is, you’ll probably find them on Facebook or Twitter or Instagram or Snapchat or LinkedIn. Although you can’t redesign the platforms themselves, you do have some control over the look of your page, and you can create content that drives social media shares.

Go for a consistent look across all your social media pages and web pages, so users instantly know your brand is behind the page. Use the same logo and color choices. Choose a specific voice and personality that shines across all content.

When creating content, focus on things that have a high potential of being shared on social media, such as entertaining videos, infographics, memes, in-depth reports and free offers.

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